Fool's Gold Loaf

Goal: Have people try the sandwhich! Not a lot of people have heard of it nor understand what it is or where it came from. It could function as a marketing site for Nick's Cafe or an extension of a Food Network show.
Improvement: I would like to work on the icons a little more, type setting, include external links, possibly include a video of it, and work on my color choices. Help: I could use help understanding how to create a multi column page.